ABSTRACT
In the urban area of Jember Regency, there are five modern shopping centres with a shopping mall concept that are crowded and located in one sub-district. The development of these shopping centres has created a large trip attraction because the area has become a magnet for economic and social activities in the community. To determine the factors that influence the trip attraction of private vehicles, namely motorbikes and cars, to modern shopping centres in Jember Regency, a trip attraction modelling analysis was carried out using linear regression using the forward method to obtain the best linear regression model equation. The variables used are land area (X1), building area (X2), motorcycle/car parking area (X3), number of kiosks/tenants (X4), and number of employees (X5). The results of the study showed that the most influential factor in vehicle attraction in modern shopping centres in Jember Regency is land area. The best linear regression model for vehicle traction (vehicles/hour) for motorbikes is Y1 = 51.851 + 0.005 X1 with R2 = 0.934, while the best model for cars is Y2 = 14.511 + 0.005 X1 with R2 = 0.998X1.
